In connection with the company releasing quarterly figures for the second quarter that ended in August, the company highlights the controversial advertising campaign with Sweeney, known from the TV series "Euphoria", as a major success with greatly increased interest in the clothing chain. The company is also raising its sales forecast for the third and fourth quarters.
The campaign with Sydney Sweeney was seen as very controversial and was considered by some to have racist undertones. The company's slogan for the campaign has been "Sydney Sweeney has great jeans", something that in English sounds very similar to "Sydney Sweeney has good genes".
The share rose by 25 percent in after-hours trading.
