Sweden's Euro Matches on Viaplay Sport See Viewer Drop

The European Championship is a success for Sweden and ranks high on the TV top. But this week's two Swedish matches were broadcast on the new channel Viaplay Sport and lost viewers compared to the premiere which had 1.1 million more on the more accessible SVT2.

» Published: July 14 2025

Sweden's Euro Matches on Viaplay Sport See Viewer Drop
Photo: Gaetan Bally/Keystone/AP/TT

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Here is last week's most watched programs:

1. Allsång på Skansen (SVT1, Tuesday) 953 000.

2. European Championship: Poland-Sweden (Viaplay Sport, Tuesday) 786 000.

3. European Championship: Sweden-Germany (Viaplay Sport, Saturday) 749 000.

4. Athletics, Diamond League in Monaco (SVT1, Friday) 522 000.

5. European Championship: Portugal-Italy (SVT1, Monday) 489 000.

6. European Championship: Germany-Denmark (SVT2, Tuesday) 478 000.

7. European Championship: Netherlands-France (SVT1, Sunday) 465 000.

8. English Antiques Roadshow (SVT1, Sunday) 412 000.

9. Renées brygga (TV4, Monday) 370 000.

10. What a life: Lasse Berghagen (TV4, Saturday) 363 000.

Measurement period 7-13/7 2025. No news programs, "Sportnytt" or programs under ten minutes are included on the list. Source: MMS.

Corrected: In an earlier version, an error occurred. Sweden's premiere match in the European Championship was broadcast on SVT2.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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