Swedish Elite Football Faces Major Economic Challenges

Swedish Elite Football is facing a major economic challenge. The interest organization plans to lay off every third employee, at the same time as reduced revenues can be a hard blow for the clubs in Allsvenskan and Superettan. This is reported by Fotbollskanalen.

» Published: September 08 2025 at 15:48

Swedish Elite Football Faces Major Economic Challenges
Photo: Hanna Brunlöf/TT

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The economic problems are due, among other things, to a new, less lucrative TV agreement with TV4. In addition, there is an outgoing agreement with the gaming company Unibet at the same time as no new agreement is in place

According to Fotbollskanalen, Allsvenskan and Superettan may experience a revenue loss of 150-200 million kronor from 2026.

This will hit the clubs in the two series hard since the payments to the clubs from Svensk Elitfotboll will thereby be reduced.

Signals are already being sent that Svensk Elitfotboll will reduce the costs for the internal organization by 40 million, which means that eight people will be laid off. This is one third of the workforce.

Chairman Jens T Andersson tells Fotbollskanalen that they are now in negotiations and do not want to comment on upcoming layoffs.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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