"We need shared experiences, the Olympics give us that," says SVT CEO Anne Lagercrantz in a press release.
7.4 million Swedes watched the Olympics on SVT.
Most watched Olympic broadcasts on SVT - reach on linear TV channels:
Curling, mixed doubles, final: 2.7 million.
Cross-country skiing, women's 50 km: 2.5 million.
Cross-country skiing, women's relay: 2.3 million.
Reach of the main broadcasts on SVT Play:
(Cross-country skiing sprint relay; men's ice hockey quarterfinal USA - Sweden): 986,000.
(Cross-country skiing sprint; curling mixed-doubles final): 839,000.
(Men's cross-country skiing relay): 803,000.
SVT and TV4 shared the Olympic rights. TV4, for example, broadcast the biathlon and parts of the hockey tournaments. HBO Max broadcast all competitions on its streaming service.
