SVT's Olympic figures - the
Photo: Jonas Ekströmer/TT

SVT's Olympic figures - the broadcasts that attracted the most viewers

What did Swedes choose to watch during the Winter Olympics? The answer: curling, according to SVT figures.

"We need shared experiences, the Olympics give us that," says SVT CEO Anne Lagercrantz in a press release.

7.4 million Swedes watched the Olympics on SVT.

Most watched Olympic broadcasts on SVT - reach on linear TV channels:

Curling, mixed doubles, final: 2.7 million.

Cross-country skiing, women's 50 km: 2.5 million.

Cross-country skiing, women's relay: 2.3 million.

Reach of the main broadcasts on SVT Play:

(Cross-country skiing sprint relay; men's ice hockey quarterfinal USA - Sweden): 986,000.

(Cross-country skiing sprint; curling mixed-doubles final): 839,000.

(Men's cross-country skiing relay): 803,000.

SVT and TV4 shared the Olympic rights. TV4, for example, broadcast the biathlon and parts of the hockey tournaments. HBO Max broadcast all competitions on its streaming service.

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AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
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