The expected record-breaking evening depends on free time, good TV airtime and an exciting opponent.
The state-owned gaming company expects that revenue during the entire World Cup in North America will increase by 45–50 percent compared to the 2022 World Cup, the newspaper writes.
One factor is the expanded format, where 32 teams have become 48.
Championships are the best way to attract new customers. Many people who normally don't play start doing so when Sweden participates in the World Cup, Victor Kalda, sponsorship manager at Svenska Spel, told Di.
Sweden–Netherlands starts at 7:00 PM on Midsummer Day.
