Strawberry Hotels Switch to Plant-Based Butter for Sustainability

Most of the chains within the hotel conglomerate Strawberry will stop using regular butter – a change that can save the company millions of kronor, writes the magazine ATL.

» Published: August 14 2025 at 07:19

Strawberry Hotels Switch to Plant-Based Butter for Sustainability
Photo: Anders Wiklund/TT

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The decision, which concerns hotels in both Sweden and Finland, means that the regular butter will be replaced in favor of a plant-based alternative, as stated in an internal email that ATL has been informed of.

The decision is based on evaluations and tests where they compared butter with plant-based alternatives – and came to the conclusion that the latter fits better into the company's sustainability work.

Additionally, the change would result in a saving of over four million kronor in Sweden.

The change applies to all hotel chains within the Strawberry group except Clarion.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers
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