The coffee chain Starbucks is entering a price war on the Chinese market and is lowering the price of several of the chain's tea drinks in the country, writes Bloomberg. According to the news agency, it is unusual for the coffee chain to market itself with price reductions, but in a post on the Chinese social media platform Wechat, they write that they will lower the prices of several drinks that are not coffee.
China is Starbucks' second largest market, but the company is struggling with falling sales figures at the same time as several local competitors are taking increasingly larger market shares.
