Spotify Faces Scrutiny Over AI-Generated Music Handling

Velvet Sundown is a purported AI-generated band with over 850,000 listeners per month on Spotify. Now, concern is rising over the music platforms' handling of AI.

» Published: July 04 2025 at 12:49

Spotify Faces Scrutiny Over AI-Generated Music Handling
Photo: Christine Olsson/TT

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The band Velvet Sundown is available on the platforms Spotify, Apple Music, and Deezer, but the music and band images are most likely generated by AI. This is written by, among others, Dagens ETC and BBC.

When industry professionals and musicians comment on the viral band, there is a concern that the boundaries between human and AI-generated music are being blurred.

Losing ten billion

AI music is estimated to cause real musicians to lose income of up to 10 billion euros over the next four years, according to Dagens ETC, which has taken part in a report from the international copyright organization CISAC.

Deezer has flagged Velvet Sundown as AI, while Spotify has not.

People may want to listen to AI-generated music in parallel with other types of music, why not? But it should not harm the opportunities for musicians, says Virginia Dignum, who is a professor of responsible AI at Umeå University.

"How far can they go?"

She compares it to Mickey Mouse having an account on X for entertainment purposes, but Virginia Dignum reminds that much of what AI generates comes from copyrighted material and means that the platforms should have clearer guidelines.

There is a very thin line between misleading people for entertainment and misleading to exploit some kind of weakness. Especially companies like Spotify and X need to be much more cautious and we need to have much clearer regulation. How far can they go in their misleading without creating an opportunity to exploit people?

TT has been in contact with Spotify, which does not want to give any official comment on the handling of AI-generated music and Velvet Sundown.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers
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