The reason is based on the renowned competition's name change to Al Shira'aa Falsterbo Horse Show, where the new main sponsor comes from the United Arab Emirates.
We have asked them to remove our name, says the Danish company's CEO Line R Kofod to Sydsvenskan.
The decision is about "the company's fundamental values regarding animal welfare".
I don't want to criticize anyone, everyone decides for themselves how they want to do things. But we have our principles.
The company has not terminated its agreement with Falsterbo. If they will do so, they don't know.
This came very suddenly for us. We honestly don't know what will happen. We may lose money on this, says Kofod.
Previously, several exhibitors have also cancelled their participation in the horse festival.
