The value of the deal, which covers North America and Asia, has not been disclosed, but when everything became official it was said that sports is a “priority sector” for Saudi Arabia.
The country has poured billions into sports for a long time, but when it was recently announced that the state investment fund would stop financing the LIV Golf tour after this year, questions have been raised about whether sports investment will be prioritized in the future.
Saudi Arabia will host the Men's World Cup in 2034 and PIF was also a major sponsor of the Club World Cup in the USA last year.
