Formally, it's not a brand new investment. The project from the company World - to connect an eye scanner to the cryptocurrency worldcoin - has existed in different countries before, but has been launched with pomp and circumstance in the USA in recent days.
The Open AI founder Sam Altman has, as chairman of the board in the company Tools for Humanity, been involved in driving the development behind the concept before it was spun off into World. Sam Altman was also on stage when the investment was presented in the USA last week.
In the long run, the idea is that the service will verify that you are human and thereby provide access not only to identification, cryptocurrency, and a digital wallet but also a larger social network.
That tech companies want access to customers' biometric data is an ongoing integrity discussion in large parts of society. World says that they do not share or sell any user data on their website.