Sales of Finnish smart rings doubled

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Sales of Finnish smart rings doubled
Photo: Magnus Lejhall/TT

Finnish smart ring manufacturer Oura is on track to reach $1 billion in sales this year, doubling its 2024 revenue. And CEO Tom Hale believes it will double again in 2026.

Oura CEO Tom Hale said in an interview with CNBC on Tuesday that he expects the company to have sales of close to two billion dollars, equivalent to 9.5 billion kronor, next year.

"I think a big part of that is because we've really broken into the market with women's health features, we've expanded internationally and all of those things are driving our growth," Hale said.

In 2022, Oura entered into a partnership with the contraceptive app Natural Cycles, and earlier this year, the company introduced glucose monitoring through a partnership with Dexcom.

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By TTEnglish edition by Sweden Herald, adapted for our readers

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