Robbie Williams Releases First Official Fifa Anthem "Desire"

The song "Desire" is the first result of Robbie Williams' role as official music ambassador for the international football association Fifa. Music and football bring people together like nothing else, says the artist.

» Published: July 11 2025 at 21:14

Robbie Williams Releases First Official Fifa Anthem "Desire"
Photo: Torben Christensen/Scanpix /TT

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Williams has written the song together with Karl Brazil, Owen Parker and Erik Jan Grob and recorded it with the Italian singer Pausini.

On Sunday, it will be performed for the first time before kickoff at the Club World Cup final between Chelsea and Paris Saint-Germain at MetLife Stadium in New Jersey, writes NME.

Performing ”Desire” with Laura in the final of the Fifa Club World Cup and sharing that moment with fans at the stadium and everyone watching from home around the world will really be a special moment.

And it's just the beginning, I'm incredibly happy that my song will be a part of some of my favorite football tournaments in the coming years, says Williams.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers
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