Record number of people followed
Photo: Jonas Ekströmer/TT

Record number of people followed Gyökeres' performance

A record number of people reportedly tuned in to Viaplay to watch Viktor Gyökeres push Sweden one step closer to the World Cup. But on linear TV, viewership was well behind SVT's Olympic broadcasts, for example.

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Viaplay does not publish streaming figures, only stating that Thursday's playoff victory against Ukraine is "the most watched ever on the streaming service."

"Yesterday we reached a new level with an all-time high," said Viaplay's sports director Erik Westberg in a press release.

On the linear channel Viaplay Sport, the entire broadcast reached just over 1 million viewers, peaking at 741,000 with ten minutes left to play.

In comparison, SVT's broadcasts from the Winter Olympics in Italy in February reached over 2 million viewers on several occasions.

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AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
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