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Price increases boost Viaplay's sales

» Published: February 20 2025

Price increases boost Viaplay's sales
Photo: Janerik Henriksson/TT

Price increases, but fewer subscribers. Overall, Viaplay's sales revenue in the core business increased by 1.6 percent to 4.6 billion kronor during the fourth quarter.

The TV streaming company has started to reduce the debt mountain and the poor finances that arose last year.

During the quarter, Viaplay made an operating loss of 92 million kronor, which can be compared to the loss of almost 2.9 billion kronor in the same quarter of 2023.

"Our result for the fourth quarter and the full year is in line with our guidance and we reiterate our targets for 2025", writes CEO Jørgen Madsen Lindemann in the quarterly report.

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By TTThis article has been altered and translated by Sweden Herald
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