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Prada can buy Versace

The fashion house Prada is considering buying up its competitor Versace, reports the newspaper Il Sole 24.

» Published: January 10 2025

Prada can buy Versace
Photo: Envato Elements

According to the newspaper, rumors about Versace owner Capri Holdings' potential sale plans have been circulating since mid-December, and Prada is now working with a financial advisor regarding a potential deal.

Several luxury companies, such as giant LVMH, have had a tough year. One explanation is that Chinese consumers have reduced their luxury consumption.

Prada, however, has gone against the trend with an 18 percent sales increase during the third quarter of 2024. One explanation for the success is the brand Miu Miu, which the company also owns, whose popularity has increased among young buyers.

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By TTThis article has been altered and translated by Sweden Herald
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