Pokémon card frenzy prompts calls
Photo: Shizuo Kambayashi/AP/TT

Pokémon card frenzy prompts calls for market regulation in Japan

The frenzy over Pokémon cards is now prompting politicians in Japan to consider introducing market regulations.

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The Liberal Democratic Party (LDP) says in a statement that "Pokémon cards are no longer just simple consumer products" now that the market for such cards is worth millions.

In February, a card belonging to YouTube personality Logan Paul sold for $16 million, or almost 160 million Swedish kronor. This comes as the domestic market in Japan has grown by more than 90 percent in four years, equivalent to $2.1 billion.

Despite Pokémon's Japanese origins, however, it is rather an American company that manufactures Pokémon cards that has driven the price trend, the LDP notes. From a political perspective, discussions on the issue with industry players are now set to begin, Bloomberg reports.

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AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
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