OnlyFans owner Leonid Radvinsky has died, aged 43

"Leo passed away peacefully after a long battle with cancer," the company said in a statement.

Radvinsky bought a majority stake in OnlyFans in 2018 and transformed the platform into a popular culture phenomenon that fundamentally changed the porn industry by enabling creators to sell their content directly to consumers without agencies or intermediaries.

The platform saw a major boost during the pandemic as many porn actors and sex workers sought new sources of income. Discussions to sell 60 percent of the company have valued it at around $5.5 billion, equivalent to just over SEK 51 billion.