Norway also concerned as World
Photo: Terje Pedersen/NTB/TT.

Norway also concerned as World Ski Championships TV rights remain unsold six months out

With six months left until the World Ski Championships, interest in broadcasting the event has cooled. Neither in Norway nor Sweden has anyone bought the broadcasting rights. "I have never been in a situation where there are six months left until the World Cup and the rights still haven't been sold," says Terje Lund, event manager at the Norwegian Ski Association.

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Just like in Sweden, no Norwegian television channel has yet bought the broadcasting rights to the World Ski Championships in Falun. This is causing concern at the Norwegian Ski Association.

"I have never been in a situation where there are six months left until the World Cup and the rights still haven't been sold," event manager Terje Lund tells Dagbladet.

The International Ski Federation is responsible for selling the rights. In May, NTB reported that both NRK and TV2 had bid for the championship.

We continue to ask and wait, but we don't get a definitive answer, says Lund.

In this story
AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
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