Beginning with the Swedish music miracle - from Jussi Björling to Roxette, Max Martin, Avicii and today's global hits, the Swedish Music Museum will place this development in a broader context of culture, society and technology. It will show how the journey has gone from folk parks to today's world of streaming platforms and social media.
The new museum is a collaboration between large parts of the Swedish music industry - including industry organisations such as IFPI, STIM and SAMI, record labels Universal and Sony, concert organiser Live Nation and YouTube.
"Sweden has a unique position as a music nation. The fact that we now have a national museum that collects and tells the story of the Swedish music miracle is both important and long-awaited. Many of us in the industry are behind the initiative," says Mårten Aglander, chairman of IFPI Sweden, in a press release.
Construction and work on the 800-square-metre building, which will be located on the water in central Västervik, will take place in stages, with the goal of opening the museum in July 2027.
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