Netflix is thus following in the footsteps of other international streaming giants such as HBO Max, Prime Video and Disney+, whose cheaper subscriptions, albeit with commercial breaks, have become very popular.
Advertising-supported subscriptions to Netflix have already been available in the US, UK and France since 2022. In March, it will be rolled out to 15 new markets, including Denmark and Norway, in addition to Sweden.
Netflix has not yet announced how much the new subscription will cost.
