On May 15, the price of a basic Netflix subscription will increase by SEK 20, from SEK 109 to SEK 129. The price of standard and premium subscriptions will also increase by SEK 20 to SEK 169 and SEK 219, respectively.
"We are updating our prices to continue investing in quality entertainment and improving the user experience for our members," Netflix wrote in a press release.
The price to add an extra external user to your account will increase from SEK 55 to SEK 65.
The last time Netflix raised prices in Sweden was in October 2024.
Several international streaming services have introduced ad-supported subscriptions at lower prices, including HBO Max and Disney+. Netflix has done so too, but not in Sweden – until now.
Next year, an ad-supported subscription will launch in Sweden as well. Netflix is not revealing exactly how much it will cost, but the company describes it as "price-friendly."
"We will share more details and a concrete timeline at a later date," the company wrote in its press release.
Netflix is the largest international streaming service on the Swedish market. According to the analysis company Mediavision, 1.8 million Swedes paid for the service in 2025.
Corrected: In a previous version, there was an incorrect statement about the cost of adding an additional user.
Facts: It costs the major streaming services
Netflix – basic: SEK 129, standard: SEK 169.
Disney+ – standard with advertising: SEK 69, ad-free: SEK 109.
HBO Max – basic with advertising: SEK 89, commercial-free: SEK 149.
Prime Video – with advertising: SEK 69, ad-free: SEK 98.
Viaplay – films and series with advertising: SEK 99, commercial-free: SEK 169.
TV4 Play – plus with advertising: SEK 69, advertising-free: SEK 169.
Apple TV – SEK 119.
Sky Showtime – standard with advertising: SEK 69, advertising-free: SEK 109
