From August 3, viewers in English-speaking territories such as the US, Canada, the UK and Australia will be able to watch shorter clips on Netflix. The format is said to be similar to TikTok or Instagram for news and lifestyle content, and will be between 2 and 20 minutes long.
The new deal includes content from several well-known media companies such as BuzzFeed Studios, Condé Nast and Hearst, as well as brands such as Rolling Stone, Vogue and Cosmopolitan. It is still unclear if and when the venture will reach Sweden.
