More people are visiting museums digitally

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More people are visiting museums digitally
Photo: Anders Wiklund/TT

Just over 19.6 million visits were made to museums in Sweden in 2025, down 1.8 percent from 2024, according to the annual compilation by Swedish Museums.

However, more museums increased than decreased the number of visits - 76 museums had more visitors, compared to 64 that lost visitors.

The reach and impact of museums online also increased significantly in 2025.

"It is clear that museums are not only physical places but also digital meeting places. Today, museums reach millions of people, both in Sweden and internationally, through websites, social media and open knowledge platforms," said Gunnar Ardelius, Secretary General of the Swedish Museums, in a press release.

The three most visited museums in Sweden in 2025 were the Vasa Museum with 1,359,250 visits, Skansen with 1,335,966 visits, and the Nordic Museum with 865,738 visits.

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By TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

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