In a short clip on January 6, new signing Smilla Holmberg pointed the camera at herself and sent an initial greeting to Arsenal fans via the London club's official Instagram account.
But the comments section was quickly closed. Arsenal is working with a company that scans social media for online hate, and a number of inappropriate posts have reportedly prompted the club to take action.
She almost didn't notice.
"Not much. I was just proud that I had made it. I had so much going for me and was just nervous about all the new things, finding an apartment and settling in London," she says during Thursday's press conference ahead of Sweden's next World Cup qualifier, away against Serbia on Saturday.
Success at the European Championship
Holmberg was a success at the European Championship last summer as an 18-year-old, and the full-back's qualities did not go unnoticed by professional clubs. In the end, Arsenal signed the Hammarby talent, and during her first two months Holmberg has impressed and received a lot of playing time in the English top flight.
"Great fun. I knew it would be a challenge, that you have to find a balance. To have respect for coming to a club like Arsenal that has a lot of history and is a top club, but also to come in and show why I'm there and what I'm good at," says Holmberg.
She made her senior national team debut against Italy last spring. When she made her tenth international appearance in the World Cup qualifiers on Tuesday, against the same opposition, she was basically a starter for the Blue and Yellows.
Left-hand traffic
There is much evidence that the positive development curve has only just begun, something that her first time at Arsenal testifies to.
"It has exceeded all expectations. I chose Arsenal because I wanted a challenge and I feel challenged every day, both in training and socially, living on my own and doing everything on my own, cooking and everything."
One challenge she has not yet taken on: left-hand traffic. Smilla Holmberg just managed to get her driver's license before moving to England, but has so far been content to sit in the passenger seat next to her Swedish clubmate Stina Blackstenius.
"I haven't got a car yet. So I've often been in Stina's car, and I've started to get the hang of driving a little. But now it feels a little more natural, so I'll probably dare to try driving."
