Miss Mess Joins SVT's New Celebrity Reality Show The Game

Håkan Juholt, Fröken Snusk, Jan Emanuel, Zeina Mourtada and Dominika Peczynski compete in SVT's new reality series "The Game". Power, money and relationships will be in focus.

» Published: August 14 2025 at 07:33

Miss Mess Joins SVT's New Celebrity Reality Show The Game
Photo: Magnus Lejhall/TT

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The series is made according to a South Korean format and is presented as "celebrity reality" in SVT's press release. Among the participants are also the model and purchasing manager Christian Bauer, married to Pernilla Wahlgren, and the influencers Julia Franzén and Daniel Paris. They are isolated in a luxury suite at the top of a skyscraper and then participate in various competitions that involve maneuvering each other out.

"I am proud that Sweden's most unlikely celebrity cast will compete in our new reality series, a game that is brutal," says SVT's buyer Anton Glanzelius in the press release.

Via a cube

The participants have said yes without knowing what will happen or what kind of competitions await them. They are not instructed by a host, but via "a mysterious cube" and form, according to SVT, "a miniature society, where one by one is ruthlessly voted out by the group".

The viewers follow the events through surveillance cameras. After twelve days, one person will be left standing alone as the master of the plot.

"It will be great drama, personal betrayals, and new friendships on a level we rarely see on Swedish TV," says Anton Glanzelius.

Masked

Among the participants are also Ayaan Ahmed, Ikenna "Ike" Abika, and Hanna Friberg. The recordings were made in the spring and Fröken Snusk is masked.

Samir Badran, entertainment journalist Natalie Demirian Genna, host Gry Forssell, and personality researcher Petri Kajonius will comment on what happens.

The series premieres on September 14.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers
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