A few weeks ago, Björn Kjellman announced that he was stepping down as Ica-Stig, and there has been much speculation about who would take over the white jacket.
The betting lists were topped by actors and comedians Per Andersson and Annika Andersson. Mikael Tornving was not even on the list.
Ica's advertising has received a lot of attention since its inception in 2001. It has been named the world's longest advertising series by Guinness World Records and has won several awards.
What do you think?