Max to Rebrand as HBO Max by Summer, Warner Bros Discovery Announces

The streaming service Max will again become HBO Max by the summer, announces the parent company Warner Bros Discovery in a press release.

» Published: May 14 2025

Max to Rebrand as HBO Max by Summer, Warner Bros Discovery Announces
Photo: Gorm Kallestad/NTB/TT

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The streaming service has gone by many names over the years, including HBO, HBO Nordic, HBO Max, and the current Max. But now the owners are choosing to return to the name HBO Max.

"We're taking back HBO, the brand that represents the highest quality in media, to further accelerate growth in the coming years," says the company's CEO David Zaslav in a press release.

The name change is planned to take place this summer.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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