Households spent approximately SEK 800 per month on media in 2025. Expenditures on audio were SEK 170 per month and on moving images SEK 500. Audio and moving images are also taking market share from text-based media, according to Mediavision, which the industry organization Sveriges tidskrifter is fully aware of.
"It's competition when you pay for subscriptions to TV and podcast services," says CEO Kerstin Neld to Kulturnytt, Sveriges Radio.
In 2025, the turnover of the country's magazines decreased by four percent, according to Sveriges tidskrifter.
"Our industry is in a digital transition," says Kerstin Neld to Kulturnytt.
What do you think?