We assume that he lit a homemade firework, says Morten Schultz, chief physician in Odense, to Danish TV2.
It exploded right into his face. He got very serious head injuries. It was really violent.
The whole thing happened a few minutes after midnight in the Danish city. The man was taken to hospital, but died there.
Otherwise, the Danish New Year's celebrations are reported to have gone relatively calmly, perhaps partly due to bad weather.
But Rigshospitalet in Copenhagen counts over 20 cases of eye injuries from fireworks, reports the news agency Ritzau. And in Odense, the doctors say that several young men have lost fingers in firework accidents.