Lernström shaved his beard during a live broadcast

The gift: a razor and Lernström's own telephone.

"You should either shave your mustache or donate money to Mustaschkampen," says Håkan Juholt in the program.

During the commercial break, you could then see on social media how Lernström shaved off his beard but kept his mustache.

It was both a shave and a swish, says Pär Lernström.