The Danish manufacturer of the colorful building blocks increased its annual sales by 13 percent last year, to 74.3 billion Danish kronor (over 108 billion Swedish kronor).
The increase is driven by strong demand in America, Europe, and the Middle East, the company states in a statement.
At the same time, the largest competitors Mattel and Hasbro both noted a decreased sales during 2024.
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It has been a fantastic year where we have taken large market shares around the world, says CEO Niels B Christiansen in a phone interview according to Bloomberg.
Lego has invested heavily in recent years to expand its product range and is now also focusing on games and digital toys.
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