Speculations about whether the 40-year-old superstar would end his career got underway immediately after the video. The basketball world was on tenterhooks and ticket prices for Los Angeles Lakers matches soared, according to AFP.
But LeBron James' enigmatic video, which set the internet abuzz, turned out to be just marketing in the end.
The so-called "decision", which was hyped in the ten-second video, was actually a PR stunt to announce James' collaboration with a leading cognac brand, which will be launched in October.
LeBron James is considered one of the world's best basketball players of all time and is soon entering his 23rd season in the NBA. He has become a champion four times and also has two Olympic Games gold medals with the USA on his merit list.
