Sales were halved compared with the same period last year, with a particularly sharp decline in the American market (75 percent).
The dolls peaked in 2025, when they were seen with Hollywood celebrities and South Korean pop stars, among others. However, demand has since declined steadily, and Pop Mart has described 2026 as “a year of adjustments.”
Despite the increasingly grim situation, plans are underway to open a flagship store in Milan in early 2027. In addition to its existing store in Paris, Pop Mart is also set to open another one soon.
