The law states that marketing of games and lotteries should be moderate. KO does not think the Postcode Lottery lives up to this, and points to, among other things, an advertising clip in which money rains down on a residential area and there is a rush to get in.
"We want clarification on what the Gambling Act's requirement for moderation means," says Elin Berner, legal adviser at KO, in a press release.
KO wants the advertising banned and backed by a fine if the advertisement is not removed.
