The timing of the company's stock market introduction has been the subject of speculation for over four years, and still no date for an entry on the stock exchange is known.
According to sources, Klarna is aiming for a company valuation of between 12.5 and 14 billion dollars (equivalent to 118-132 billion kronor), which can be compared to a valuation from 2022 of 6.7 billion dollars.
That a marketing campaign is now being launched can be seen as the company taking another step towards the long-awaited stock market introduction.
During the marketing period, representatives from the company will work towards investors to get the price of the share up.
In April, Klarna reached the milestone of 100 million active consumers globally for the first time.
