Julia Frändfors makes steam TV for Generation Z

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Julia Frändfors makes steam TV for Generation Z
Photo: Christine Olsson/TT

Julia Frändfors has made a name for herself as an outspoken podcast host, fast-talking cultural critic, and one of SVT's "Mothers." In her debut as a host, she wants to break new ground in the talk show genre and redefine cozy TV.

We don't mean to create a bad atmosphere, but we're not afraid of it either. It's supposed to be awkward and a little dark, putting our guests in situations they wouldn't want to be in themselves.

Jokes about the guests

Together with Samir Badran, Julia Frändfors tests out vintage culture, with Edvin Törnblom she dumps leftover food in garbage cans, and Isabella Löwengrip gets to try out the snipp sauna. All accompanied by quick clips and jokes - preferably at the guests' expense.

There is not a boring frame and each program is unique. We have sat and bumped and bled in the editorial office to come up with the stupidest ways possible to ask funny questions.

Stefan Sauk is tasked with toasting the participants, and a panel will be on stage “for the connoisseurs”, as Julia Frändfors calls it.

When there was a storm surrounding the SVT series "Mothers" on social media, she herself came forward and defended her and the others' participation in the series.

I've always been confident in my parenting, so when I showed my life as a parent and people criticized, I went crazy.

How will you handle it if “Bad Mood” is panned by critics?

I'm leaving the country. No, I'm kidding, it probably won't be as hurtful because I'm doing this in my role as a host. I think. You can ask me in two weeks.

Wikingsson as mentor

The goal is to capture a younger generation and the loyal fans who listen to the podcasts "Daddy issues" and "Frändfors hörna".

I know that Gen Z will love it. It's so stale TV that it doesn't exist. Johan Croneman (TV critic at DN, editor's note) will probably have a stroke if he watches it. But the program is not aimed at him.

The job of program director does not require any training, she says. But for the new role, she invited her old boss Fredrik Wikingsson to get some tips.

But he's the worst mentor in the world. He just said, "No one will care in 100 years; just have fun and be yourself!" Completely useless. I wanted concrete advice.

Facts: Julia Frändfors

Born: January 19, 1988 in Stockholm.

Growing up: Gothenburg and Huddinge.

Background: She had her breakthrough with the podcast "Daddy issues" in 2019, which she still does every week with the actor Julia Lyskova. She also has "Frändfors hörna" together with Niklas Runsten. She debuted as an author last year with the self-help book "It only hurts at the beginning". She competed in "På spåret" with Oisin Cantwell in the last season. She recently participated in SVT's reality series "Mammor".

Current: Hosts the talk show "Bad mood" on Amazon Prime; premieres April 24.

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By TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

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