The Danish juice and coffee chain Joe & The Juice may be on its way to a stock exchange listing in the USA as early as next year.
This is stated by people with insight into the matter, who want to remain anonymous, to the news agency Bloomberg.
An initial share sale could value the Danish company at around 2 billion euros, equivalent to 22.5 billion kronor, according to the news agency's sources.
Joe & The Juice was founded in Copenhagen in 2002 and had 363 juice bars around the world at the end of 2023, according to the latest annual report. The company operated 314 juice bars on its own in 19 countries in Europe, the USA and Asia, while the rest were operated by franchisees.
