In an attempt to reach new customer groups, Ikea plans to join forces with the American electronics chain Best Buy. At the chain's stores in Florida and Texas, customers are also intended to be able to plan and buy Ikea's kitchen solutions, reports Financial Times.
The initiative is seen as part of Ikea's attempt to become more accessible to its customers, having previously had its operations mainly linked to department stores located outside cities. In China, Ikea has recently started selling its products on the trading site JD.com after initiating its online initiative with Alibaba's variant Tmall five years ago.
