Ikea has previously launched similar discounts on certain products. The initiative is being taken, according to the company, to support consumers who are still struggling with high living costs.
"We like to lower the price of the umbrella when it rains," says Ingka CEO Juvencio Maeztu.
Ingka Group - which owns the majority of Ikea's department stores - is making investments of 1.2 billion euros in connection with the price cuts, which primarily affect the European market.
It will also invest 70 million euros, almost 800 million kronor, to mitigate inflation and currency pressure for customers in Asia and North America.
