The Seattle Seahawks and New England Patriots will meet in the final at Levi's Stadium in Santa Clara, California. The broadcast is one of the most watched in the United States - last year it was watched by almost 124 million viewers. A 30-second ad can cost 80 million Swedish kronor and the world's biggest artists compete to perform in the extremely expensive halftime show.
Historic
This year, Bad Bunny will be performing. The Puerto Rican artist is already making history in the Super Bowl context, as he is the first solo headliner to sing primarily in Spanish.
Bad Bunny recently took home three awards at the Grammy Awards, including winning the prestigious Album of the Year category for "Debí tirar más fotos." It's the first Spanish-language album to win the category.
In a recently released
for the halftime show, Bad Bunny dances to his mega-hit "Baile inolvidable," so fans can expect to hear that song during the 13-minute show. Some of his other big hits, like "Tití Me Preguntó" and "DTMF," may also be included. U.S. media have also speculated that the show will be colorful and gigantic, with more than 200 dancers on stage.Reactions
But the choice of Bad Bunny at the Super Bowl has also created reactions. While many praise the NFL for choosing to highlight a Latin American artist, this has sparked debate. Bad Bunny has repeatedly stated his support for immigrants in the United States, prompting reactions from conservative groups including Turning Point USA. While the official show is taking place, they are organizing an alternative halftime show, “The All-American Halftime Show”, headlined by Kid Rock.
At a press conference last fall, NFL Commissioner Roger Goodell addressed the criticism. He defended the choice of Bad Bunny, emphasizing that he is "one of the top and most popular entertainers in the world."
"I don't think we've ever chosen an artist without getting some kind of backlash or criticism. It's pretty hard to avoid when you have literally hundreds of millions of people watching," he said.
Sara Haldert/TT
Facts: Bad Bunny
TT
Name: Benito Antonio Martínez Ocasio.
Age: 31 years old.
Musical influences: Reggaeton, Latin and trap.
Background: Broke out in 2016 with debut single "Soy Peor". He has released seven studio albums.
