Hernö Gin Profit Falls as Consumers Shift to Cheaper Spirits

Behind the figures is a situation in which consumers have become more selective, the company writes.

"We continue to see more consumers choosing low-price alternatives over products that focus on quality and sustainability, but we remain committed to our long-term focus on artisanal premium gin," CEO Emma Edfors writes in the report.

Revenue from gin sales amounted to SEK 7.4 million, compared with SEK 7.6 million in the same period last year.

To strengthen its position, the company will now expand its marketing in Sweden and in cross-border trade, Hernö Gin writes in its interim report.