The Öberg sisters' move - hiring their mom

The sisters describe the change as a way to gain greater control and flexibility in their everyday lives and careers.

But also, you'd rather invest that money here; otherwise you have a manager who takes a commission, says Hanna Öberg.

And to pay it back to my mother, who has been there and supported me all the way, too, says Elvira Öberg.

Previously, Viktoria Öberg combined work with her daughters with her job as a preschool teacher.

Hanna Öberg has collaborated with Olle Håkanson, founder of the PR agency Håkanson United, since 2018, while Elvira Öberg joined a few years later.