French liquor giant seeks to buy Jack Daniel's

Fri 27 Mar 2026 13:02 CET

French spirits manufacturer Pernod Ricard is in talks with Brown-Forman, the owner of Jack Daniel's, about a merger, the companies said in a press release after Bloomberg published details of a possible takeover.

A deal would bring Pernod's best-selling Absolut Vodka, the cognac Martell and the whiskey brand Jameson together with Brown-Forman's whiskey range.

The market reacted with mixed appetite when the news was released on Thursday. Brown-Forman's shares rose 10 percent in New York while Pernod fell 6 percent on the Paris Stock Exchange.

Today, the French stock is trading with a sweeter aftertaste - at lunchtime it is up 3 percent.

Author

TT News AgencyEnglish edition by Sweden Herald, adapted for our readers

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