Facebook Revives Friend Feed to Reconnect Users

Facebook wants to attract users back through a new-old feed where only what your friends have posted is displayed.

» Published: March 28 2025

Facebook Revives Friend Feed to Reconnect Users
Photo: Paul Sakuma/AP/TT

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The change, which was presented on Facebook's blog in recent days, should be seen in conjunction with the highest chief Mark Zuckerberg previously talking about Facebook probably "needing to return to the original". This is to be able to compete with its own platform Instagram and other leading actors like Tiktok and Snapchat.

The friend feed, which is essentially the same as Facebook was once upon a time, will be available in a special tab in the app. Initially, the function is limited to the USA and Canada.

Facebook as a platform has in recent years lost primarily the younger users to mainly Tiktok. Facebook describes the change as the "magic with friends" having fallen away as other areas on the platform, such as marketplace and groups, have taken over, and that this is a way to return to how the platform was previously.

More similar "original" changes are planned during the year, writes Facebook.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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