Following the DSA and DMA - the EU’s laws on digital services and markets - comes the DFA, the Digital Fairness Act.
In a press release, EU Commissioner Henna Virkkunen promises “simpler, fairer and safer” online shopping.
Among other things, the proposals include stricter requirements for influencers to explain what constitutes advertising when showcasing different products. Online retailers must be stopped from using misleading claims such as “soon to be sold out” to market themselves, while pricing must be clearer - not least when it comes to so-called “dynamic prices”, which change over time.
The proposals will now be considered by the EU member states and the European Parliament, as usual.
What do you think?