Estée Lauder raises sales forecast as beauty industry holds up despite inflation
Photo: Mark Lennihan/AP/TT

Estée Lauder raises sales forecast as beauty industry holds up despite inflation

Rising inflation worldwide does not seem to be affecting the beauty industry. Estée Lauder is the latest beauty company to report strong results.

The American company has undergone a major restructuring in recent years, including the layoff of 10,000 employees. However, its latest quarterly figures signalled strength, and it is now raising its sales forecast for the current year.

Organic sales are now forecast to grow by 4–5.5 percent this year, up from the previous forecast of 3–5 percent.

Despite inflation picking up in both the US and Europe, the company is seeing strong demand. Above all, it has succeeded in attracting younger consumers, the company says.

In October, French competitor L'Oréal also reported stronger-than-expected sales, especially for hair products.

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AuthorTT News AgencyEnglish edition by Sweden Herald, adapted for our readers
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