Ellos posts Q2 loss as sales rise nearly 6% in first report as listed company

Net sales rose by almost 6 percent to SEK 848.3 million and adjusted operating profit rose marginally to SEK 41.8 million, according to the company's first interim report as a listed company.

"We continue to invest in strategic categories and new customer acquisition, which increased marketing costs during the quarter. At the same time, these investments support our long-term strategy for profitable growth," Ellos writes in the report.