E-commerce in Sweden Hits Record 13.5 Billion Kronor in August

Compared to last year, the increase is 12 percent.

Also July's turnover was the highest estimate ever for that month.

Per Ljungberg, innovation manager at Svensk Handel, says that the development is encouraging.

”After a tough first half of the year, we are now finally seeing a trend break. Like in other parts of the trade, more optimistic winds are now blowing, driven by welcome budget announcements from the government”, he says in a press release.

More than ever also e-shopped from abroad in August. 23 percent of consumers e-shopped from abroad and 13 percent of the turnover from Swedish private consumption on the internet is estimated to go to e-commerce companies abroad.