SwedenLivingWorld world_2_fill WorldBusiness BusinessSports sports-soccer SportsEntertainmentEntertain

Decreased sales for Ikea

Ikea's sales figures are plummeting and the number of visitors is decreasing. Despite this, the furniture giant is gaining market shares, according to the company.

» Published: 10 October 2024

Decreased sales for Ikea
Photo: Anders Wiklund/TT

Ikea and the company's owner Ingka Group are reporting sales figures for the 12-month period from September 1 to August 31. The full annual report will be released in November, but the sales figures provide an indication of how the year has developed.

Sales in Sweden amounted to 17.6 billion kronor, a decrease of 7.9 percent compared to the same period last year.

"This has been a year when we have been challenged, but where we have again experienced the power and strength of our vision, our community, and our entrepreneurship," says Emily Birkin, Country Manager for Ikea Sweden, in a press release.

The number of physical visits to the chain's Swedish stores was 35.3 million, compared to 35 million the previous year. However, when the number of website visits is included, there has been a clear decrease (149 million compared to 164 million visitors).

The company is now trying to find new ways and store formats to reach its customers.

"We know that customers today want to meet us in more and new ways. We will continue to invest in new formats and new ways to meet our customers," says Emily Birkin.

The Ingka Group as a whole is also reporting a sales decline of 5 percent, which means a total figure of 39.6 billion euro, approximately 450 billion Swedish kronor.

Tags
TTT
By TTThis article has been altered and translated by Sweden Herald

More news

Stockholm Stock Exchange Rises
1 MIN READ

Stockholm Stock Exchange Rises

Japanese households receive part of billion package
1 MIN READ

Japanese households receive part of billion package

Airline Launches Thailand Route from Arlanda
1 MIN READ

Airline Launches Thailand Route from Arlanda

Slight increase in apartment building
1 MIN READ

Slight increase in apartment building

Northvolt's CEO is leaving: An emotional day
3 MIN READ

Northvolt's CEO is leaving: An emotional day

Strike hits French Cognac
1 MIN READ

Strike hits French Cognac

Upbeat in Japan – Gloomy in China
1 MIN READ

Upbeat in Japan – Gloomy in China

Took a tough stance on crypto companies - resigns
1 MIN READ

Took a tough stance on crypto companies - resigns

Ingvar Carlsson on PG: "A very loyal friend"
2 MIN READ

Ingvar Carlsson on PG: "A very loyal friend"

No Wage Guarantee in American Process
1 MIN READ

No Wage Guarantee in American Process

He became "PG" to the entire Swedish people
3 MIN READ

He became "PG" to the entire Swedish people

PG Gyllenhammar has died: "meant a lot"
1 MIN READ

PG Gyllenhammar has died: "meant a lot"

Unstable US stock market ends on a plus
1 MIN READ

Unstable US stock market ends on a plus

Temu's owner shows its hand
1 MIN READ

Temu's owner shows its hand

Nvidia rises in pre-trading on Wall Street
1 MIN READ

Nvidia rises in pre-trading on Wall Street

Reconstruction in the USA to save Northvolt
3 MIN READ

Reconstruction in the USA to save Northvolt

Northvolt: Negotiations are still ongoing
3 MIN READ

Northvolt: Negotiations are still ongoing

Higher Compensation for Job Interviews in Another Location
1 MIN READ

Higher Compensation for Job Interviews in Another Location

Vehicle Giant Warns of Challenges in 2025
1 MIN READ

Vehicle Giant Warns of Challenges in 2025

Unchanged interest rate in Turkey
1 MIN READ

Unchanged interest rate in Turkey