SwedenLivingWorld world_2_fill WorldBusiness BusinessSports sports-soccer SportsEntertainmentEntertain

Decreased sales for Ikea

Ikea's sales figures are plummeting and the number of visitors is decreasing. Despite this, the furniture giant is gaining market shares, according to the company.

» Published: 10 October 2024

Decreased sales for Ikea
Photo: Anders Wiklund/TT

Ikea and the company's owner Ingka Group are reporting sales figures for the 12-month period from September 1 to August 31. The full annual report will be released in November, but the sales figures provide an indication of how the year has developed.

Sales in Sweden amounted to 17.6 billion kronor, a decrease of 7.9 percent compared to the same period last year.

"This has been a year when we have been challenged, but where we have again experienced the power and strength of our vision, our community, and our entrepreneurship," says Emily Birkin, Country Manager for Ikea Sweden, in a press release.

The number of physical visits to the chain's Swedish stores was 35.3 million, compared to 35 million the previous year. However, when the number of website visits is included, there has been a clear decrease (149 million compared to 164 million visitors).

The company is now trying to find new ways and store formats to reach its customers.

"We know that customers today want to meet us in more and new ways. We will continue to invest in new formats and new ways to meet our customers," says Emily Birkin.

The Ingka Group as a whole is also reporting a sales decline of 5 percent, which means a total figure of 39.6 billion euro, approximately 450 billion Swedish kronor.

Tags
TTT
By TTThis article has been altered and translated by Sweden Herald

More news

Apple beats expectations – record result
2 MIN READ

Apple beats expectations – record result

Wall Street surges despite obstacles
2 MIN READ

Wall Street surges despite obstacles

New Record for the Gold Price
1 MIN READ

New Record for the Gold Price

These are the products that performed worst in the test last year
2 MIN READ

These are the products that performed worst in the test last year

Sweden terminates tax agreement with Russia
1 MIN READ

Sweden terminates tax agreement with Russia

The Tech Giant Launches AI Model
1 MIN READ

The Tech Giant Launches AI Model

USA's economy slows down more than expected
1 MIN READ

USA's economy slows down more than expected

The ECB lowers the interest rate – more is expected
2 MIN READ

The ECB lowers the interest rate – more is expected

TikTok recruits tech talent through unusual channels

TikTok recruits tech talent through unusual channels

The Government Tightens Requirements for Fast Loans
2 MIN READ

The Government Tightens Requirements for Fast Loans

Crisis meetings in Brussels on the automotive industry
1 MIN READ

Crisis meetings in Brussels on the automotive industry

No Growth in EU Economy
1 MIN READ

No Growth in EU Economy

The State Budget Deficit Reaches 100 Billion
1 MIN READ

The State Budget Deficit Reaches 100 Billion

The Swedish economy is stagnant.
1 MIN READ

The Swedish economy is stagnant.

Greenhouse gas emissions continue to increase
1 MIN READ

Greenhouse gas emissions continue to increase

Better Sales in Retail Trade
1 MIN READ

Better Sales in Retail Trade

Electrolux Returns to Profit
1 MIN READ

Electrolux Returns to Profit

"Women First" as H&M Aims to Boost Sales
3 MIN READ

"Women First" as H&M Aims to Boost Sales

The Stockholm Stock Exchange closed with an increase
1 MIN READ

The Stockholm Stock Exchange closed with an increase

Profit Boost for Evolution – Increases Dividend
1 MIN READ

Profit Boost for Evolution – Increases Dividend